Ummm, why are customers asking us for jism?

Yes I do work in soho, but no not in a sleazy sex shop, but at a cinema.

No not that kind of cinema!

Anyway... The recent release of a new Bollywood film entitle "Jism-2" has been making us giggle every time a box office patron says "Jism please" or "Two for Jism".

Most customers are unaware of the word being British slang for ejaculate (it means "body" in Hindi) as were the film makers themselves until recently. It's an added twist for a film already making headlines for breaking the mould by including sex scenes and semi-nudity in a Bollywood film.